What's wrong with my current logo?

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Mello & Tabib, a cosmetic dentistry firm in New York City, wanted to give their logo a makeover The new logo is much more modern than the old one. Logo design by dJAG0 Logo redesign or fresh air? Which option to choose? — Receive our free whitepaper and learn how to create a successful logo for your brand Enter your email address to receive your white paper as well as creative tips, exclusive resources and promotions (unsubscribe possible at any time). ***By entering your email, you accept our terms of use and our privacy policy, the links of which are at the bottom of the page. Receive your white paper By completing this form, you agree to our Terms of Service and Privacy Policy.

This site is protected by reCAPTCHA. Google's Privacy Policy photo retouching service and Terms of Service apply. If you answered yes to one or more of the questions above, it might be time to consider a logo redesign, but know that there are a few ways to go about it. Either you simply update your logo, or you revise its entire design. The first option is less categorical than the second. Redesigning a logo is a bit like a "complete makeover", whereas refreshing a logo will mainly consist of making small changes to existing elements, for example by slightly modifying the colors or by simplifying the whole design. Mastercard's 2016 logo update is the perfect example of a successful refresh.



The credit card company kept its circles and colors, and just added its name in a more modern font. mastercard logo update A logo redesign, on the other hand, is a bit like a big plastic surgery, which can include adding a new message, a new color scheme, or even a new interpretation of the company's name. company in question (for example between "Federal Express" and "FedEx"). Before choosing the direction of your redesign, it is important to ask yourself (at least) the following 3 questions 1.  (see the 5 key questions to ask yourself above) 2. What elements of my current logo should I keep? You may be ready to redo your entire logo, but before you get out the bulldozer, take the time to review current graphic elements that effectively represent your business.